How To Name Your Vacation Home
Automotive manufacturers, paint businesses, apparel companies, and restaurants all share one mutual benefit. It persuades, relates, and lives within the heart of a consumer – a unique product name. Every day you are surrounded by funny, engaging, creative, and even boring titles on objects we consume. Here at Embark850, we believe these names play a pivotal role in how the world views your home and whether they trust handing over their hard-earned income towards your investment. Names that have rich history and impactful meanings behind them help position a product in the market. Owning a vacation home is not much different, do you have a unique name?
Names give identity, and when a product has an identity, it is easier for a consumer to relate. Which in turn, makes your home more inviting. In the consumer world, relationship is everything. If you can feel invited by and connected to a product, it makes the decision much easier and less transactional. Less transactional equals a better experience for everyone.
A personalized name stands out in a rental market that is saturated with thousands of homes. What are you doing to set your home apart? A well-thought-out name helps fulfill the need to stand out from your competition.
Names are memorable. When you can associate a name with a specific product, the more likely you will remember it. Let’s see if this is true: what type of car do you drive? Do you remember the meal from the company with golden arches that makes you “happy”? A creative name can be embedded into our minds and hearts. Having a memorable name makes marketing your investment that much sweeter.
That leaves us with the question: How do I name my home? What goes into the process? Reference these 3 important steps to take when creating one for yourself.
Research, research, and did we mention research? Researching local competitors is important as no one likes a copycat. Naming your home after another established property in the market can create conflict for vacationers and Google searches, ultimately hurting your booking percentage.
Shorter, simple, and straightforward – wins every time. One-to-two-word names are the best for memorization. Shorter names tend to be more straightforward making it easier to include in headlines, descriptions, merchandise, and other marketing materials. Avoid using acronyms as they can be confusing and can be interpreted the wrong way.
Unique and meaningful names win the heart. Does your home or property have any unique history? Does it offer a unique experience to the area? Relating the name to a piece of history or a nostalgic memory will always peak viewer interest. Everyone loves a good story; do you have one for your home? Unique names will help your home’s online presence and will help trigger memories within your guests’ minds.
Now that you have some helpful tips from Embark850, let’s get started on naming your home! Research, creativity, and storytelling are the key components. Your home is not just your home, it’s an escape for others to unwind, recharge, and write a story of their own!