According to the latest Global Vacation Rental Report, property management companies believe the high demand for vacation rentals will continue in 2023.
So, if you own a vacation property, now is the time to upgrade your marketing strategy to take advantage of the growing demand.
Are you unsure about where to start? These are the key things to consider for marketing your vacation rental property most effectively.
Globally, the internet has a $354.25 billion impact on travel due to online searches and bookings. That’s because most travelers begin their search for the ideal vacation online.
If you want to succeed with vacation rentals in this competitive realm, you must ensure clients find your accommodation first.
Step one is improving the search engine optimization of your website and online listings. This means using effective keywords and other search-engine-friendly tactics.
Unless you’re a marketing pro yourself, it’s best to hire an expert to assist you with this. They can help you figure out an SEO strategy to maximize the ROI on your vacation rental property.
Attractive vacation rental photos are the first thing that attracts potential guests. Hire a professional photographer to show off your accommodation in the best light.
You’ll need between 25 and 45 high-quality images. You can use them in every aspect of marketing your vacation rentals online which equals money well spent.
Don’t price your vacation rental out of the market. When faced with a choice between attractive properties, guests will always choose the more affordable one.
You must compare your prices with similar properties in your area. This is the best way to offer good value and adjust your prices according to prevailing trends.
A dynamic revenue management strategy ensures you’re priced according to supply and demand. This depends on things like seasonality which can impact rental rates.
A rental expert with experience in your area can assist you with this.
Signing up with one or more online travel agents like TripAdvisor is a good start. However, the best results come from actively marketing your property.
Set up a marketing strategy to boost your online listings. Include a schedule for publishing special offers and information on local events and attractions.
Social media marketing is an effective tool, giving you access to billions of potential clients. Email marketing allows you to personalize your efforts for both old and new customers.
Marketing your property effectively brings high rewards, but it can take up a lot of your time. You need expert help if you want to succeed in this area.
Property management companies can deal with all the above factors on your behalf, saving you time and money. They have the skills, experience, and network to ensure consistent income from your vacation rentals.
Embark850 is the preferred vacation rental property management company in Watersound, Seacrest, Seagrove, FL, and all along Hwy 30A. Get in touch with our team to discuss your vacation property marketing and management needs.